Wonderstruck - Taylor Swift

Since February 2011 I have been anticipating smelling Taylor Swift's first fragrance. 'Wonderstruck' was announced the name of her fragrance mid-2011, which is a word used in her song 'Enchanted' (Speak Now). She talks about how scents can bring back memories and how she hopes her perfume will do just that.

Wonderstruck was released in Australia and the USA in October 2011, a various countries around the world in the months that came shortly after and the official release date for the UK was 25th July 2012. 

If you are Taylor Swift fan and have Twitter, then you may be following the Wonderstruck Team (@Wonderstruck). They often tweet release dates for the perfume and how to get free samples of it delivered to you (I have entered my address multiple times for the free sample and I have never received a thing). 

So I guess it was just by chance that I refreshed my Twitter timeline before hitting the sack one night and I noticed that a Twitter account dedicated to Taylor Swift had tweeted saying that The Perfume Shop was selling Wonderstruck already, even though it was only the 23rd July!


I quickly got my mom's credit card (The Perfume Shop doesn't accept PayPal) and pre-ordered a bottle, even getting the next day delivery service! They shipped it that night and it arrived to me at 9:00AM, even though it'd been 9:00PM when I'd ordered it! For an extra £5.50, you can't complain at all! It even came with the free bag designed by Taylor herself!

The packaging is adorable. It comes in a no-nonsense box without all the excess space with whimsical designs and arabic-style swirls all over it. Faintly scribbled all over the back are Taylor-esque words such as 'Captivating' and 'Enchanting', but they are quite hard to make out. On the top of the box is a golden '13' sticker, as 13 is her lucky number.

The bottle is purple with golden writing emblazoned onto it, also with thousands of tiny purple sparkles. It looks like a hard colour in person but when you hold it up to the light it turns translucent. The cap is also gold and has lots of little patterns and symbols on, again, a golden 13. In the bigger sizes, a charm bracelet comes with the bottle.

At certain angles or when light shines on the bottle, it flashes all different colours like spilled petrol. It's quite something, next to your everyday perfume.


Now for how it smells, the most important part!


To me, it smells distinctly floral but also very fruity. If you let the scent develop it you can pick out hints of spices such as cinnamon, and also sugar and vanilla. The longer you let it develop the more you can smell! (I'm sniffing it on my hand right now) it sort of smells earthy, like pine trees in the woods. It's such a great scent - definitely not too over powering! It's a soft smell, but with character. I know I'll be repurchasing this for sure! Thank-you Taylor!